Who We Are

A revolutionary hair care line of naturally based products that address the effects of the environment, chemicals, product overuse and even aging. MONAT Products Do More. Radiance is key to hair's beauty.
Monat products are 4 times more concentrated than your average salon quality products, giving you less water, and more product. Which means you don't need more than a nickel to quarter sized portion to clean your whole head. Monat products will last you much longer than the comparable salon quality products.
Monat is short for “modern nature”, and it reflects how founder Luis Urdaneta became focused on solving hair problems with botanical remedies. This philosophy means that every product in the lineup uses plant-based ingredients, meaning they are safe and pure, without chemicals that can harm the hair and skin.

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